Social Media and Entertainment
June 2-3, 2008 | Microsoft Campus | 1065 La Avenida Street | Mountain View, CA 94043
The Fireside Chat: Breaking Down the Door to Madison Avenue - Hear from R/GA, JWT, AKQA and GLAM MEDIA
Event Schedule
PRESENTING COMPANIES:
33Across - Identifies influential online users
Animoto - Create personalized, professional-quality videos from images and music, offering a new alternative to traditional online photo slideshows
AudioMicro - Stock music and sound effects licensing platform
Aviary -Suite of web-based applications for people who create and a marketplace to sell that content
BigStage - Animate yourself with cutting-edge virtualization technology
Comedy.com - aggregated comedy entertainment site
CrowdSPRING - crowdsourcing of creative talent.
Curse - MMO gamer community.
Dizzywood - A virtual world that allows kids to dress up 3D avatars, play games, explore worlds and meet new friends in a safe environment
ffwd - Organized, multi-platform, video content delivered via a browser, with social network awareness, and predictive recommendations.
GumGum - A licensing and distribution platform for online content
Hollywood Interactive Group - A mass casual mmo based on reality TV concepts and Hollywood stardom.
Jacked - Browser-based “second screen” for TV viewers, which provides synchronized content and a real-time interactive experience that complements what they’re watching on TV
Jygy - Mobile social networking with SMS
Keibi - Moderation and classification of user generated content (UGC)
Kosmix - Categorization engine that crawls billions of Web pages in a unique manner to create algo-generated home pages
Lil'Grams - Tracking your babies memories in real time.
Loomia - Social recommendations bridging established social networking sites with media websites
Loud3r - Aggregating and publishing semantically searched content
MediaForge - We've got widgets comin' out our ads
Mochi Media - Provides independent game developers with analytics, distribution, tools and monetization while providing advertisers with turnkey opportunities to reach the one in three Internet users who play online games.
MovieSet - Platform that brings behind-the-scenes filmmaking online, giving fans authentic access through its proprietary toolkit for Producers.
Mytopia -Social gaming community for Web, Mobile, Smartphone and TV
Nesting - Organizing family activities; scheduling, networking and more
Overlay.tv - video commerce platform that overlays contextual information directly onto online video content
Pikum! - A new kind of betting game
PluggedIn - Enjoy stunning, broadcast-quality music videos from your browser
PutPlace - Media storage all the way from Ireland
Shift Control Media - Shift Control Media is a branded entertainment company, specializing in the creation of original Brandworthy Games, as well as the development of game and emerging media strategy
SocialMedia Networks - enables developers of social media applications to monetize their traffic
Sometrics - Social Analytics and Social Ad Platform
Verismo Networks – High quality video over broadband without a pc.
Vivaty - Brings together your friends, photos and videos into a personal virtual scene, in your browser
Vusion - HD Quality Video over the internet
Wetpaint - Wiki powered websites
Xumii - Take all your contacts from your social networks with you — on your phone!
JUDGES:
Jack Kennedy, EVP Strategy & Corporate Development, Fox Interactive
Bradley Horowitz, VP Product Management, Google
Dan Schiappa, GM - Strategy & Business Development - Entertainment & Devices, Microsoft Joshua Newman, Director - Digital Media, Twentieth Century Fox
Kara Swisher, Co-Executive Editor, Wall Street Journal/All things D
Charlene Li, Senior Analyst, Forrester Research
Dave McClure, Startup Advisor & Angel Investor, 500 Hats
Lewis Henderson, SVP, William Morris Agency
Peter Chane, Group Business Product Manager - Open Social, Google
Scott Sangster, Director of Strategic Planning and Development, Walt Disney Internet Group
Jason Oberfest, VP of Business Development, MySpace
Marty O'Keefe, Director - Business Strategy & Development - Entertainment & Devices, Microsoft
Rob Hayes, Partner, First Round Capital
Robert Scoble, Editor, Scobleizer
Chad Kinzelberg, Partner, Scale Venture Partners
Rick Bolander, Partner, Gabriel Venture Partners
Vineet Buch, Partner, BlueRun Venures
Rick Witham, Channel and VC Relations - Forum Nokia, Nokia
Peter Molettiere, Senior Mobile Games Operations Manager, Nokia
Shankar Iyer, Vice President - WebEx Connect Ecosystem, WebEx
MODERATORS:
Ellen McGirt, Senior Writer, Fast Company
Rafe Needleman, Editor, CNET/Webware
Jeremy Toeman, Marketing Consultant, Stage Two Consulting
GIVEAWAY PRIZES:
The best presenting companies will receive the one of the following:
Provided by Microsoft:
(1) Zune 80GBThe Zune 80GB offers uncompromising portable video and audio playback together with a beautiful 3.2-inch screen, innovative touch controls, wireless sharing, and premium headphones. The Zune 80GB holds up to 20,000 songs, or 25,000 pictures, or 250 hours of video.
(2) Zune 8GB
The super-slim Zune 8GB fits anywhere and goes everywhere for perfect portability. It is a digital media player for your music, videos, pictures, and podcasts. The Zune 8GB can hold up to 2,000 songs, or 25,000 pictures, or 25 hours of video. The innovative new Zune lets you fly effortlessly through your music, picture and video collections.
(16) Microsoft Office Ultimate 2007
Microsoft Office Ultimate 2007 is a suite of tools for teams to collect, organize, and share critical information across geographic or organizational boundaries. Office Ultimate 2007 includes Office Excel 2007, Office PowerPoint 2007, Office Word 2007, Office Access 2007, Office Accounting Exress 2008, Office InfoPath 2007, Office Groove 2007, Office OneNote 2007, Office Outlook 2007 with Business Contact Manager, and Office Publisher 2007.
Provided by Flip Video:
(20) Flip Video Camcorders
Now everyone can shoot and share dazzling videos. The compact Flip Video Camcorder makes it easy to capture picture-perfect memories at home or on the go. Built-in software gives you everything you need for your standing ovation.
ABOUT UNDER THE RADAR
If you can't beat 'em, buy 'em. No longer is big media trying to compete with the content companies that were stealing the show - instead, they're offering them a premium channel. From YouTube to Bebo and MySpace to Club Penguin, every media mogul, Hollywood tycoon and Silicon Valley innovator wants a piece of this pie.
But even Toto knows we're not in Kansas anymore - technology has changed, business models and ad metrics are being reinvented, and the pressure to turn millions of eyeballs into billions of cash is on. Blink once and they just might get side-swiped by a startup with a better product, a smarter model and, even worse, nothing to lose.
