The Business of Web Apps: Where the Web Goes to Work
March 19 - 20, 2008 | Microsoft Campus | Mountain View, CA
JUST ANNOUNCED! AMAZON CTO CONFIRMED AS FIRESIDE CHAT SPEAKER!
 | Amazon CTO Werner Vogels confirmed as "fireside chat" speaker at Under the Radar! As a leader in this space, Werner will be joining us to discuss the future of apps in the cloud - where it's heading, who will dominate and what you should be doing now to get ahead. |
After nearly a decade of massive upheaval, traditional software has taken a backseat to "in the cloud" web apps. From SaaS to virtualization and business operations to communication tools, the proliferation of web apps is changing the way business gets done. An ecosystem of entrepreneurs, developers and corporate players is being born, creating a wealth of opportunity for the few who find the future...today.
Under the Radar Spring will uncover 32 bleeding-edge startups that have launched within the year, showcasing the newest web apps created by developers with a quest for innovation and a plan for disruption. Having launched numerous companies into startup stardom, Under the Radar is the most discerning and reliable platform today for discovering tomorrow's leading technology companies.
| Kara Swisher, Co-Executive Editor 
Aaron Ricadela, Technology Writer 
Robert Scoble, Editor 
Other Speakers Include: Maha Ibrahim, General Partner | Canaan Partners Steven Li, Director - Advanced Technologies | Webex/Cisco
Michele Turner, Vice President - Platform Business Unit | Adobe
Sanjiv Parikh, Corporate Ventures Group | HP
Jas Dhillon, Sr. Director - Office Live Business Development | Microsoft Stephen Stribley, Director - Office Live Business Development | Microsoft Jai Das, Partner | SAP Ventures Mark Sherman, General Partner | Battery Ventures
Jeremy Toeman, Markeing Consultant | Stage Two Consulting Ryan Floyd, Founding Partner | Storm Ventures
Prashant Shah, Managing Director | Hummer Winblad Venture Partners | Brad Stone, Technology Correspondent 
Ellen McGirt, Senior Writer 
Rafe Needleman, Editor 
|
ATTEND & WIN AN Xbox 360™ Elite !
One lucky Under the Radar attendee will receive an Xbox 360™ Elite , compliments of Microsoft! More details available at the Under the Radar registration desk.
Xbox 360™ Elite is the newest addition to the Xbox family that includes a huge 120GB hard drive (the largest available for any gaming console), a high-definition multimedia interface (HDMI) cable, and a premium black finish. The Xbox 360 Elite also includes a black wireless controller and black Xbox LIVE® headset.
SELECTION COMMITTEE:
** MORE INFORMATION on past events.
** PRESS REGISTRATION: To be added to the press list, please register here.
AUDIENCE PROFILE:
The 350 participants include CEOs, investment bankers, corporate and business development executives from public companies, VCs, industry analysts, service firms, and press. The audience demographics comprise:
* Private Companies - 35%
* Senior Execs - 32%
* VCs - 16%
* Press/Analysts - 10%
* Service Providers - 5%
* Other - 2%
GENERAL EVENT INFORMATION:
Location:
Microsoft, Conference Center, Building 1
1065 La Avenida Street | Mountain View, CA, 94043 -- Microsoft Phone: 650-693-1001
Directions: http://www.microsoft.com/mscorp/info/usaoffices/northernca/siliconvalley.mspx
***FROM SAN FRANCISCO: Take 280 South (towards San Jose) - please allow an hour and a half driving time from SF.
The morning traffic on 101 South WILL delay your arrival by 30 minutes or more.
TRAVEL INFO
Airport: San Jose
Hotels: http://silicon.valley.hotelguide.net/hl1ba.htm
About Under the Radar
Under the Radar began as an evening networking event in April 2003. After months of sold-out events, we were urged by our network of executives and VCs to create a full-day event: effectively a one-stop shop to evaluate and explore new business opportunities, partnerships, potential investments, and trends in several technology sectors. Under the Radar continues to be one of the most respected and attended technology conferences in Silicon Valley.
UTR conferences showcase 32 of the most disruptive startups in a sector. We take a hands-on look at the true innovators fueling an explosion of emerging technology and new business opportunities. Each company demo's their product to a panel of industry experts who are active in the sector, along with an audience of early-adopter technology insiders. Both audience and experts get a chance to ask questions and offer feedback on business models, market opportunities, areas for improvement, and how best to reach out and build up their audience. The conference also offers ample time for presenters and attendees to network and share ideas and information.
