Just Announced! The Fireside Chat...
BREAKING DOWN THE DOOR TO MADISON AVENUE: How Smart Startups Crack the Code
FEATURING:
Chris Colburn, EVP & Chief Experience Officer, R/GA
What He Does: Chris works to align client business objectives with customer needs, driving relevance and efficacy in an increasingly chaotic marketplace. Before taking on this new position, Chris acted as EVP, Worldwide Creative Director for R/GA.
Why You Should Care: Chris sits between clients and consumer markets and, as such, is constantly monitoring what's happening in technology and how innovative startups can fortify his clients' campaigns.
R/GA Clients: Nike, Nokia, Verizon, Subaru, Barnes & Noble, L'Oreal, NYSE, Bank of America, Target, IBM and more
Check This Out: The Nike+ Campaign
Tom Bedecarre, CEO, AKQA
What He Does: Tom works with the major brands on direction.
Why You Should Care: Tagged as an "Admaker to Watch" by the Wall Street Journal, Tom has led AKQA to be recognized as one of the digital marketing industry's most successful and innovative companies. AKQA commonly partners with startups and new technologies to enhance client campaigns.
AKQA Clients: Coca-Cola, McDonalds, Nike, XBox, Virgin, Visa, Unilever, Target and more
Check This Out: The Coca-Cola Happiness Factory Campaign
Jeff Stiers, SVP, Business Growth - North America, JWT
What He Does: Jeff not only runs business development for one of the world's leading traditional ad agencies, but he also is heading up Sector 64, an innovation and incubation lab for new media campaigns.
Why You Should Care: A former entrepreneur, Jeff is always looking to pair new technology with traditional brands in a way that's never been done before.
JWT Clients: HSBC, MTV, Ford, Levi's, Nike, Jet Blue, Shell and more
Check This Out: The Trendspotting section on the homepage - don't underestimate the power or traditional agencies with vision
Scott Schiller, EVP, Sales, GLAM MEDIA
What He Does: Scott heads up sales at one of the most successful online media properties today and is situated between big-shot brands and an ad network.
Why You Should Care: Scott's an ad-industry veteran with a tech background who gets Madison Avenue, understands Silicon Valley, and knows how to crack the holy grail of successfully monetizing content.
Glam Media Advertisers: Victoria's Secret, Nike, ABC, Paramount, Cingular Wireless, H&M and more
Check This Out: Glam's Targeting page - perhaps the secret to their success
ABOUT THE FIRESIDE CHAT
The heavyweights from the most revered interactive agencies and media properties worldwide will take the stage to talk about what's getting their attention these days, what brands are specifically asking for in campaigns, how startups can get in the door with agencies and what Madison Avenue and Silicon Valley need to learn from each other before online content monetization can really take off.
ABOUT UNDER THE RADAR
If you can't beat 'em, buy 'em. No longer is big media trying to compete with the content companies that were stealing the show - instead, they're offering them a premium channel. From YouTube to Bebo and MySpace to Club Penguin, every media mogul, Hollywood tycoon and Silicon Valley innovator wants a piece of this pie.
But even Toto knows we're not in Kansas anymore - technology has changed, business models and ad metrics are being reinvented, and the pressure to turn millions of eyeballs into billions of cash is on. Blink once and they just might get side-swiped by a startup with a better product, a smarter model and, even worse, nothing to lose.
